Marketing made simple. Success made local.
We shape and polish smart strategies to help B2B and B2C small businesses attract customers, boost sales and thrive in Central Ohio.
Crazy-passionate.
Data-driven.
Local to Licking County.
Want more customers?
It starts with your score.
Our free 2-minute quiz scores your business based on key factors like industry, revenue, and strategy to pinpoint what’s holding you back. Then, we’ll share a snapshot of gaps and a roadmap to unlock your next big opportunity.
Running a small business in Central Ohio is already a full-time job—and then some. It’s managing employees, serving customers, juggling operations—and still finding time to grow your business.
At Bryn Mawr Strategy Partners, we get it. We’re your local marketing partner, right here in Central Ohio, with a deep understanding of what businesses like yours face every day. Marketing often ends up on the back burner, but it doesn’t have to stay there.
Whether you’re in Newark, Lancaster, Zanesville, Mt. Vernon or beyond, we’ve helped businesses across Central Ohio turn “when-I-have-time” marketing into a focused strategy that attracts more customers and drives growth—without blowing the budget.
Posting on social media and sending emails is a good start, but it’s not a plan. We’ll help you build a smart, strategic marketing approach that makes every dollar work harder to grow your business. Think of us as your local marketing partner who can help make every dollar you spend on promoting your business work harder and smarter.
Know the Market. Know Your Customers. Grow Your Business.
From local consumer trends to industry-specific opportunities, we know what makes Central Ohio tick. Let’s turn that insight into your competitive advantage—and bring more customers to your door.
Transform browsers into buyers.
In today's digital-first world, being visible isn't enough—you need to convert curiosity into action.
B2B buyers spend 83% of their purchase journey in digital channels.
Nearly 70% of consumers won’t buy from a business they can’t find online.
And when they do find you, they want clear answers fast.
Your potential customers are searching for businesses like yours right now—from local contractors and retailers to restaurants and service providers. But if your message doesn’t resonate or your website doesn’t guide them to take action, they’ll move on to someone else.
We help Central Ohio businesses show up at the right moment, with the right message, to turn those curious clicks and casual visitors into loyal customers.
Growth without the guesswork.
Tired of wondering if your marketing is paying off? With the right data, strategy, and local insights, you can stop guessing and start growing.
In a region adding 40+ new residents daily, every marketing dollar should drive growth.
Whether you're targeting families in Licking County’s growing suburbs or procurement teams in Columbus's manufacturing sector, we help small businesses take control by focusing on marketing that actually works—whether it’s driving more website traffic, increasing foot traffic, or building stronger customer relationships.
Track every dollar spent against real business growth, from retail foot traffic to B2B lead generation. With data-driven insights and a tailored strategy, we cut through the noise to show you exactly where to focus your time and budget for the biggest impact.
Staying visible and relevant is key. Your customers have options—lots of them. From local competitors to big-name online retailers, they’re comparing, searching, and making decisions fast.
Stand out. Stay ahead.
90% of B2B purchase decisions are made before contacting a vendor
73% of consumers research online before buying locally.
We help level the playing field for your business, giving you the tools and presence to compete with larger competitors in the moments that matter.
With smart strategies and local insights, you’ll know exactly how to position your business to stand out in your industry, whether you're a retail shop competing against national chains or a B2B service provider targeting Central Ohio's growing business corridor—which added over 2,500 new business headquarters last year.
OUR SERVICE AREA
Newark
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Granville
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Heath
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Buckeye Lake
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Zanesville
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Utica
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Mount Vernon
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Johnstown
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Lancaster
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Knox County
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Hocking Hills
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Perry County
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Somerset
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Dresden
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Cambridge
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Coshocton
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Pataskala
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Fairfield County
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Alexandria
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Baltimore
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Hebron
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Newark • Granville • Heath • Buckeye Lake • Zanesville • Utica • Mount Vernon • Johnstown • Lancaster • Knox County • Hocking Hills • Perry County • Somerset • Dresden • Cambridge • Coshocton • Pataskala • Fairfield County • Alexandria • Baltimore • Hebron •
Your Local Marketing Partner, Built for Central Ohio Businesses.
From the growing hubs of Newark and Zanesville to the charming small towns and rural areas in Licking, Muskingum, Knox, Fairfield, Coshocton, Perry, and Hocking counties, Central Ohio offers unique opportunities and challenges for local businesses.
Here’s why understanding the Central Ohio market matters:
Community-Oriented Customer Base: Central Ohio is built on tight-knit communities where trust and relationships are key to winning customer loyalty. At Bryn Mawr, we help you position your business as a trusted local brand, connecting you with the people who matter most to your growth.
Diverse Industries: The region is home to a mix of industries—from agriculture and healthcare to tourism, retail, and professional services. Whether you’re running a family farm, managing a healthcare practice, or operating a local restaurant, we tailor marketing strategies to your specific industry and market.
Rapid Growth in Surrounding Areas: With the expansion of major developments like Intel in Licking County and the increasing population of Columbus suburbs, businesses in Central Ohio are uniquely positioned to benefit from this growth. We help you identify and capture these new opportunities.
Balancing Tradition and Innovation: Many local businesses in Central Ohio embrace their roots while seeking modern solutions to stay competitive. Bryn Mawr Strategy Partners helps you blend both, ensuring you remain relevant without losing your authenticity.
Our tailored marketing strategies are designed for businesses in our vibrant market, focusing on measurable outcomes and community impact. Whether you’re looking to attract loyal locals or tap into new growth driven by regional expansion, we’re here to guide you every step of the way.
No fluff. No cookie-cutter solutions. Just clear, actionable steps to help you attract more customers and grow with confidence.
What makes us different?
We’re not just another marketing agency—we’re your neighbors. We understand what it takes to grow a small business in Central Ohio, and we’re here to make marketing simple, effective, and affordable.
1. Local expertise
We live and work in Central Ohio, so we know the local market, your customers, and your competition inside and out.
2. Industry-specific solutions
From local contractors to medical services, we understand your unique challenges, goals, and opportunities.
3. Affordable & accessible
We believe smart marketing shouldn’t break the bank. Our services are designed for small businesses that need big results on a budget.
4. Data-driven results
We don’t guess. We use data to guide our strategies and measure success—so you know your investment is paying off.
Let’s make your big ideas work harder. Whether it’s improving your social media strategy, standing out in your market, or understanding your customers better, we’ve got the expertise to help you grow with confidence.
How will strategic marketing help your business?
OUR COMMUNITY PARTNERS
Gems of Wisdom Marketing Blog
Marketing trends and reports, strategist commentary, and expert analysis tailored for small businesses in Central Ohio.
Gems of Wisdom Treasure Trove
One-stop digital vault with a wealth of free and premium marketing resources, tools, and insights to inspire and inform small businesses in Central Ohio.
Social Gems
Strategist commentary on marketing activations and the small business sights and sounds of our Central Ohio community.
In this post, we take you on a journey through the evolution of marketing, highlighting key lessons from each era and practical tips to help your business adapt to modern trends. Whether you run a coffee shop in Newark or a boutique in Granville, understanding how marketing has evolved will help you connect with customers in a more meaningful way.