Personal & Self Care Experts

Written By Emmily L. Morris

Strategic marketing is crucial for establishing your unique brand identity, connecting with your ideal clients, showcasing expertise, and fostering meaningful relationships that drive customer loyalty and business growth in a crowded industry.

Hair Stylists

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Massage Therapists

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Estheticians

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Nail Technicians

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Eyebrow & Lash Technicians

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Makeup Artists

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Barbers

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Waxing Specialists

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Aromatherapists

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Tanning Salons

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Life Coaches

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Fitness Instructors

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Reiki Practioners

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Skincare Experts

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Sound Bath Therapists

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Spiritual Wellness Experts

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Hair Stylists • Massage Therapists • Estheticians • Nail Technicians • Eyebrow & Lash Technicians • Makeup Artists • Barbers • Waxing Specialists • Aromatherapists • Tanning Salons • Life Coaches • Fitness Instructors • Reiki Practioners • Skincare Experts • Sound Bath Therapists • Spiritual Wellness Experts •

Top 3 marketing challenges for our clients:

  1. Establishing credibility & authority

  2. Targeting the right clientele

  3. Maintaining engagement & retention

What do many clients ask us about first?

A holistic marketing strategy includes effectively communicating their unique offering and using digital marketing.

Top 3 barriers to growth:

  1. Client acquisition & retention

  2. Marketing expertise & resources

  3. Establishing credibility & trust

A nail technician with purple hair, wearing pink gloves and a mask, performs a pedicure on a bare foot, representing small business clients of Bryn Mawr Strategy Partners, including tanning salons and fitness instructors.

Our clients say they look to us for help with:

  1. Social media management

  2. Content creation

  3. SEO

 

It’s tough out there, we get it.

An orange hexagon features two hands holding a shield with a checkmark underneath three stars, symbolizing the importance of establishing credibility and authority as a top marketing challenge for small personal and self-care businesses

Establishing credibility & authority

With an abundance of professionals in the personal and self-care industry, it’s not easy to differentiate and effectively showcase your qualifications, expertise and unique value propositions.

A light pink hexagon features a bullseye in the center, symbolizing the challenge of targeting the right clientele as one of the top three marketing challenges for small personal and self-care businesses

Targeting the right clientele

Identifying and reaching the ideal clients can be challenging, as personal and self-care experts often appeal to diverse demographics with various needs, necessitating tailored marketing strategies to engage different segments effectively.

An orange hexagon features a man and a woman shaking hands in the center, representing the challenge of maintaining engagement and retention as one of the top three marketing challenges for small personal and self-care businesses

Maintaining engagement & retention

Building a loyal client base requires ongoing engagement and effective communication strategies when your business relies on repeat business and referrals, requiring the consistent delivery of value and relationship building.

 

Facing any of these barriers?

A photograph shows the word "hello" cut out of white paper in cursive next to a white clock on a yellow background, symbolizing client acquisition and retention as a barrier to growth for personal and self-care small businesses

Client acquisition & retention

Attracting new clients while retaining existing ones cna hinder growth, especially in a competitive market where potential clients have many options for similar services.

A photograph shows layered yellow, orange, and red paper cutouts resembling noise from an orange megaphone on a yellow background, symbolizing marketing expertise and resources as a barrier to growth for personal and self-care small businesses

Marketing expertise & resources

A lack of the necessary marketing knowledge or resources to effectively promote your services can limit your ability to reach a broader audience and grow your book of business.

A photograph captures two hands in yellow long-sleeved shirts shaking hands, symbolizing the importance of establishing credibility and trust as a barrier to growth for personal and self-care small businesses

Establishing credibility & trust

Building a strong reputation and trust within your community is essential for growth, but it’s difficult to convey your unique qualifications and quality of services to potential clients.

 

Ready to chat? We’re here to help.

Emmily L. Morris
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