Bars & Live Entertainment Hangouts

Strategic marketing is critical for effectively promoting events, attracting diverse audiences, building brand loyalty, and maximizing ticket sales and attendance rates in an increasingly competitive entertainment landscape.

Microbreweries

Craft Cocktail Bars

Wine Bars

Lakeside Bars

Live Music Venues

Comedy Clubs

Karaoke Bars

Sports Bars

Open Mic Nights

Tapas Bars

Themed Bars

Tiki Bars

Brew Pubs

Live Trivia

Line Dancing

Arcades and Bingo

Outdoor Patios

Country Clubs

Taverns

Dive Bars

Private Social Clubs

Vineyards

Microbreweries • Craft Cocktail Bars • Wine Bars • Lakeside Bars • Live Music Venues • Comedy Clubs • Karaoke Bars • Sports Bars • Open Mic Nights • Tapas Bars • Themed Bars • Tiki Bars • Brew Pubs • Live Trivia • Line Dancing • Arcades and Bingo • Outdoor Patios • Country Clubs • Taverns • Dive Bars • Private Social Clubs • Vineyards •

Three young adults in casual clothing are actively singing into microphones at a karaoke bar. They represent small business clients of Bryn Mawr Strategy Partners marketing consultancy, including karaoke bars, open mic nights, and live music venues

Top 3 marketing challenges for our clients:

  1. Attracting & retaining customers

  2. Compelling storytelling in crowded space

  3. Keeping up with crowd expectations of drinks and entertainment options

What do most clients ask us about first?

Effective promotional strategy: Increase awareness and attendance through social media marketing, event promotion tactics, and audience engagement strategies to attract more patrons and build a loyal customer base.

A woman stands in a bar poised to shoot pool with her cue behind the white ball. She represents small business clients of Bryn Mawr Strategy Partners marketing consultancy, including lakeside bars, wine bars, and tapas bars

Top 3 barriers to growth:

  1. Competition from other entertainment options

  2. Effective marketing & promotion

  3. Seasonality & economic fluctuations

Our clients say they look for us to help with:

  1. Event promotion strategies

  2. Social media marketing

  3. Brand development & positioning

 

It’s tough out there, we get it.

An orange hexagon features a mobile phone with a headshot icon of a person in the center, symbolizing attracting and retaining customers as one of the top three marketing challenges for small businesses

Attracting & retaining customers

With numerous entertainment and nightlife options available, it’s vital to find ways to attract new patrons while retaining regular customers, which often requires creative promotions and events to stand out.

Compelling storytelling in a crowded space

Carving out a unique space and identity for your venue is challenging. You also need to effectively communicate your distinct value proposition while trying to create memorable customer experiences that resonate with patrons.

A yellow hexagon features a woman in a heart t-shirt surrounded by hearts, symbolizing the challenge of keeping up with evolving crowd expectations as one of the top three marketing challenges for small bars and live entertainment businesses

Keeping up with evolving crowd expectations

Continuously adapting your offerings, ambiance, and marketing strategies to meet changing customer preferences strains resources and necessitates ongoing investment in staff training, innovative events, and diverse entertainment options to ensure customer satisfaction and loyalty in a competitive market.

 

Facing any of these barriers?

A photograph shows a month of a calendar adorned with star confetti on several days, symbolizing competition from other entertainment options as a barrier to growth for bars and live entertainment small businesses

Competition from other entertainment options

Small bars and live music venues often face stiff competition from other local entertainment options, including larger bars, clubs and alternative nightlife experiences, making it challenging to attract and retain audiences and patrons.

A photograph showcases an orange megaphone with layered paper sound bubbles in red, yellow, and orange on a yellow background, representing effective marketing and promotion as a growth barrier for bars and live entertainment small businesses

Effective marketing and promotion

Many small venues struggle with limited marketing budgets and resources, which can hinder their ability to effectively promote events and engage potential customers, ultimately affecting attendance and revenue.

Seasonality & economic fluctuations

Small bars and live music venues may experience seasonal variations in attendance and revenue, as well as fluctuations due to economic conditions, which can make financial stability and planning for growth challenging.

 

Ready to chat? We’re here to help.

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