SOCIAL MEDIA | Build a strong online presence with expert social media strategies. We help you engage your audience, grow your following, and create compelling content that resonates with your target customers across various social platforms.

GOOGLE MY BUSINESS | Enhance your local visibility with optimized Google My Business listings. We ensure your business stands out in local searches, attracting more customers and enhancing your online reputation.

H O W ?

An icon of a mobile device surrounded by various social media logos. This representation illustrates how social media is a vital element of strategic marketing for small businesses, highlighting its role in customer engagement and outreach.

Social media helps you reach a vast audience, build brand authority, generate leads, drive website traffic, increase conversion rates, and cultivate loyal customer relationships.

W H Y ?

An icon of a mobile device with a finger poised to tap three heart icons. This symbolizes the importance of social media in strategic marketing for small businesses, focusing on engagement and interaction.

Effective social media utilizes strategic planning, consistent content creation, active engagement, data analysis, and the flexibility to adapt to evolving trends and consumer behaviors.

H O W ?

Google My Business enables an online presence, connection with your customers locally, online reputation management, and traffic driving to physical locations or websites through optimized business listings.

An icon of a computer screen displaying generic search results. This representation symbolizes how Google My Business is a key element of strategic marketing for small businesses, emphasizing its role in increasing online visibility and engagement.

W H Y ?

Increasing online visibility, attracting local customers, building credibility, driving website traffic, and effectively engaging with your target audiences are all important for growing your small business.

An icon of a mobile phone displaying a map on the screen. This symbolizes why Google My Business is a vital element of strategic marketing for small businesses, emphasizing location-based visibility and customer engagement.

An online presence increases revenue.

Word-of-mouth & referrals

Positive brand experiences and customer interactions can lead to word-of-mouth recommendations and referrals, which are powerful drivers of new business. Satisfied customers are more likely to share their positive experiences with others.

An image of a tall stack of dollar bills, symbolizing revenue growth. This representation illustrates how word-of-mouth marketing and referrals from social media and Google My Business contribute to increased revenue for small businesses.

Cross-selling & upselling

Strong brands can leverage their credibility and trust to introduce new products or services to existing customers and encourage customers to upgrade to higher-value offerings.

Premium pricing

Strong brands command higher prices due to the perceived value and quality associated with the business.

Stack of dollar bills symbolizing increased revenue for small businesses. Overlaid icons of social media platforms and Google My Business highlight the impact of effective online strategies on premium pricing

TOP 8 | Reasons to add social media to your strategic marketing strategy

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Content creation & distribution

1.

Your business can create and share engaging content, including text, images, videos, infographics, and articles, tailored to each social platform’s audience, preferences, and features.

Orange hexagon with a yellow mobile phone icon displaying social media network, highlighting the benefit of increased audience engagement when adding social media to your small business marketing strategy

Audience engagement

2.

Engaging with your followers through likes, comments, and direct messages builds relationships, responds to inquiries, addresses concerns, and fosters a sense of community around your brand.

Light pink hexagon with a yellow megaphone icon in the center, highlighting the benefit of increased brand awareness that comes from adding social media to your small business marketing strategy

Brand Awareness

3.

Increasing your brand’s visibility, recognition, and recall by consistently sharing content, participating in conversations, and showcasing the brand’s unique value proposition to a wider audience.

Yellow hexagon with a pink network of people icon in the center, representing the benefit of networking and collaboration when incorporating social media into your small business marketing strategy

Networking & collaboration

4.

Building relationships with your influencers, industry partners, and other businesses to expand reach, collaborate on campaigns, and tap into new audiences.

Pink hexagon with a yellow icon of four people holding hands in the center, representing the benefit of community building when incorporating social media into your small business marketing strategy

Community building

5.

Creating and nurturing a loyal community of followers by sharing valuable content, soliciting feedback, running contests, and encouraging user-generated content to foster engagement and loyalty.

Orange hexagon with a yellow laptop computer icon in the center, highlighting the benefits of paid advertising as a reason to add social media to your small business marketing strategy

Paid advertising

6.

Utilizing social media advertising options, such as sponsored posts, promoted content, or targeted ads, to reach specific audience segments, increase visibility, and drive conversions.

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Analytics & Insights

7.

Monitoring key metrics, such as engagement rates, reach, click-through rates, conversions, and sentiment analysis, to measure the effectiveness of your social media campaigns and optimize future strategies.

Yellow hexagon with a pink increasing graph icon in the center, representing how trend monitoring and customer response are key benefits of adding social media to your small business marketing strategy

Trend monitoring & response

8.

Staying attuned to social media trends, conversations, and developments in the industry to help you adapt strategies, capitalize on opportunities, and respond promptly to customer feedback or issues.

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Ready to get started?

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Not sure where to begin?

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